Define success before the campaign starts
A promotion should have one primary job. It might be to fill a slow lunch, increase early evening traffic, or test a new menu idea. Without that definition, the reporting becomes noise.
Track the steps that actually matter
A useful promotion funnel usually includes exposure, intent, and in-venue completion. For Menuboard that means views, claims, and verified redemptions.
- Views show whether the message was seen
- Claims show whether the offer sounded compelling
- Redemptions show whether the venue visit actually happened
Compare against the baseline trading window
The right benchmark is not a global monthly average. It is the exact service window the campaign was designed to improve.
That comparison is what tells you whether to rerun the offer, rewrite it, or stop using it.
Frequently asked questions
Are views enough to judge a restaurant promotion?
No. Views are a top-of-funnel signal. They only matter if they lead to claims and verified visits.
What is the most useful KPI for promotions?
Verified redemption against the target service window is usually the strongest KPI because it ties the campaign to real guest behaviour.